SEO ZEN Lab

What Do People Really Want From ChatGPT? A Quick Dive into the Top Google Searches in 2025

What Do People Really Want From ChatGPT? A Quick Dive into the Top Google Searches in 2025

Let’s face it: ChatGPT has gone from “cool party trick” to “I can’t live without this” in record time. But if you’re anything like me, you’re probably scratching your head wondering, “What exactly are people searching for about ChatGPT?”

After digging through the top 100 searches using SEO Zen Lab’s keyword research tool, I found some interesting gems especially useful if you’re marketing a product or service and want to align it with what people are already searching for about ChatGPT.

Whether you’re promoting a retail item, a productivity tool, or a professional service, these keyword trends reveal how to personalize messaging and position your offer right where the intent lives.

If you’re optimizing ChatGPT for search engines or planning a campaign around it, this list is more than just keyword data it’s a strategic map to help your product stand out in the AI-driven search era.

1. Give Me ChatGPT… But Make it Device-Friendly

A comparison table showing four high-volume ChatGPT-related search terms focused on device compatibility. It includes “Download ChatGPT for Windows” (22,200 monthly searches), “Best ChatGPT for Mac/MacBook” (36,200), “ChatGPT for MacBook Air” (6,600), and “ChatGPT 4 download for Windows 11” (590). Each entry is paired with competition level, CPC, and user intent. This data reveals key trends for marketers looking to align their product positioning with ChatGPT for search engines and personalize content strategies based on user device preferences.

Users don’t just want ChatGPT they want an experience that fits perfectly with how they work and what they love using. Mac users, in particular, tend to value seamless, high-performance tools so think personalization: UI themes, shortcut integrations, even onboarding flows that feel like Apple designed them.

This is where digital strategists can shine by building user journeys, not just user acquisition funnels.

2. ChatGPT in the Workplace: Lawyers and Job Seekers Edition

Table comparing high-commercial-value keywords related to ChatGPT in the workplace, including “ChatGPT for Lawyers” and “ChatGPT for Resumes.” Both terms have high CPCs and search volumes, indicating strong demand. This data reveals key opportunities for professionals using ChatGPT for search engines to better target legal and career-related user intent.

Professionals want AI help too and they’re willing to pay for it. Lawyers and job hunters are throwing money at this, so sharpen those landing pages.

3. Curiosity and a Dash of AI Ethics

This table shows the top informational queries people search about ChatGPT, including what it stands for, its uses, and its environmental impact. These are key interest areas for anyone exploring ChatGPT for search engines, especially for building educational or trust-focused content that aligns with real user questions

Remember, behind every “What does ChatGPT stand for?” search is a potential customer. Answer basic questions, sprinkle in some environmental honesty, and watch your trust ratings soar.

4. ChatGPT Gets Practical (And Nerdy)

This table showcases practical use-case keywords related to ChatGPT, with a focus on Excel, coding, and math. These terms indicate strong demand for hands-on, task-oriented applications—an opportunity for content creators and product marketers using ChatGPT for search engines to develop utility-driven resources that meet users where their problems begin.

People are looking for real, hands-on guides for practical use. This screams “tutorial content opportunity” louder than your attempts at karaoke night.

5. “Can I Get That ChatGPT App?” – Everyone

This table presents mobile-focused search terms showing how users look for ChatGPT apps on iPhone and Android devices. For digital marketers using ChatGPT for search engines, these mobile-specific queries highlight the importance of optimizing mobile experiences and tailoring search strategies to platform-specific behavior

Mobile users won’t tolerate a clunky site. Optimize for mobile and app stores or risk losing out.

6. Prompt Engineering: The New AI Buzzword

This table highlights rising interest in prompt-related searches, such as best prompts and prompt engineering for ChatGPT. For marketers optimizing ChatGPT for search engines, these terms signal strong potential for building niche educational content, training modules, and lead magnets that help users unlock more advanced interactions with AI.

“Prompt engineering” is the fancy new term for getting ChatGPT to do exactly what you want. Teach this, sell this, make courses on this. It’s the future, baby!

Takeaways

A scatter plot visualizing ChatGPT-related keywords, with search volume on the X-axis and CPC on the Y-axis. Each data point is a circular bubble, sized proportionally to search volume. The chart highlights key opportunities in high-CPC, moderate-volume areas such as “ChatGPT for Lawyers” and “Prompt Engineering,” offering insights for marketers optimizing ChatGPT for search engines. The visualization helps digital strategists identify which use cases balance demand and profitability for better targeting and content planning.
  • Tailor-Made Wins: Give people exactly what they want, how they want it—especially if they’re Mac users with deep pockets.
  • Answer the Basics: Seriously, explain the simple stuff clearly and gain lifelong fans.
  • Think Mobile First: If your site sucks on mobile, users will flee faster than free donuts disappear in the office kitchen.
  • Become a Prompt Guru: Prompt engineering isn’t going anywhere. Be the brand that teaches it best, and you’ll be golden.

Whether you’re mapping your next content plan or fine-tuning a product launch, these keyword insights from SEO Zen Lab are here to spark strategy and maybe even a chuckle. Now go forth and personalize like a pro!

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